How it started

Founders Todd Berk and Craig Smith are highly engaged enthusiasts in track riding, motorcycling, off-road, aviation, and other action sports. In 2014, founders Todd and Craig saw the need for better tracking and performance tools to suite their action sports lifestyles. Frustrated with the difficult interfaces, complexity, and poor accuracy and usability of existing products - they set out developing their own tools from their garages. Using their own knowledge of these sports, technical backgrounds developing amazing products at other companies, and years testing prototypes in the field, the PUSH SmartGauge was born.

the push team

We are a group of impassioned people with various backgrounds that are fanatical about action sports and raising the bar of performance tracking! Everyone on team PUSH is personally connected to our goals and missions, making it a fun place to work. If you look around at a SoCal track day or weekend event and see a PUSH shirt, it might be us! We are committed and we will continue working hard every day to build the ultimate performance tracker for you!

Craig Smith

President / Dealer Relations

“If there is an activity that involves adrenalin, I’ve tried it, or going to try it in my lifetime. I’ve progressed starting with BMX racing as a kid, getting a motorcycle as soon as I could, developing performance off-road vehicles, riding motorcycles at the track, and became a private pilot. PUSH is rewarding as it complements my own obsession with improving and getting faster.”

todd berk

ceo / cto

“My passion for motorsports stems from a young age. I grew up around motorcycles and muscle cars - restoring cars and riding motorcycles on the back-roads of the Northwest was a family affair. In high school I built a 70’s muscle car, and my need for speed was my own worst enemy. After engineering college, I worked at technology startups and was involved in developing some amazing products. PUSH is the fusion between my skills and passions. The most satisfying moments are when PUSH customers give testimonials to how we’ve helped them realize their best.”

Imad Samhat

vp business development

“I have an engineering background and have held executive positions in the electronics industry. Additionally, I currently lead Fastrack Riders, a one of a kind top organization in the motorcycle industry. PUSH is an exciting opportunity where I can combine my passion with my academic training background. The results from using PUSH products in the Fastrack Academy speak for themselves. After interfacing with the PUSH team the last few years, I decided to join and am committed to helping take PUSH to the next level!”

Josh Taylor

Rider and Mountain Biker

Backend Software Dev

brian tullio

rally racer

Embedded Software Dev

caroline cypriano

action sport fan

PR & Social Media

We are the ultimate performance tracker, but don’t just take it from us…

“This is pretty amazing data. This is the kind of telemetry that you would see on high level electronics but here it is. It’s just a component that you mount on your motorcycle. I think this is the next thing. You just put it on your bike and get yourself a droneview.”

ademar nunes jr.

Fastrack riders

“As a direct result of studying the Drone View prior to Sunday's WERA races, I made changes to my race lines and won the D Superbike Expert and Clubman Expert races on Sunday. Improved my lap times over 2 seconds from best on Saturday to Sunday.”

Marc Rittner

racer

“It shortcuts the learning curve, people talk to you about it from a feel standpoint. They don’t really talk about it from an information and data standpoint. It takes me months to figure out my brake marker can be extended and this here will show you exactly where it is.”

William Hall

Fastrack riders

where we are

Our office is located in beautiful Irvine, California USA. We’re right across from the John Wayne airport

PUSH Inc.

4590 MacArthur Blvd
Suite 500
Newport Beach, CA 92688 USA