Creators Craig Smith and Todd Berk at the EnGaget 2014 Conference
Founders Todd Berk and Craig Smith are highly engaged enthusiasts in aviation, track racing, motorcycling and other action sports. They found from their own experiences that improvement really becomes an obsession with highly competitive adventure sports. Both having technical backgrounds they used a multitude of tools to capture and measure performance. However, these advanced data logger systems are often only available to professionals, require data nerds to understand, and the affordable solutions such as phone based apps aren’t accurate. Therefore, they founded PUSH to bring professional technology to the everyday enthusiast. It had to be easy to use, affordable and within minutes provide valuable insight to users showing where improvements can be made.